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Business Intelligence and Market Research

 

 

The scope of work that Chesapeake might use in a business intelligence assignment for your firm might look like the following:

Product definition and coordination Coordination meeting covering current concepts, product definition, work tasks/plan; definition of deliverables.  Review of client/product strengths and weaknesses, differentiators.
Market definition Market drivers and trends. Market segmentation, definition and sizing. Customer profiles.
Competitive assessment Identify competing products, services/technology substitutes.   Identify positioning of the competitors.
Marketing strategies Summary of competitive discriminators. Develop positioning options. Develop marketing mix, product positioning, launch/market entry strategies.
Financials Sales assumptions and revenue forecast. Develop a cost model.
Reports and presentations Preliminary report, draft final report, presentation to client, final report.

 

 
        
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Chesapeake Analytics Corp. 2012 Chesapeake Analytics Corp.
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06/01/2012